Pockets of Home Equity Opportunity Among Younger Generations

Home Equity Lending News, March 15, 2024
Results from a survey about homeowner sentiment indicate that there are fewer prospective home-equity borrowers than there were a year ago. But a closer examination reveals pockets of opportunity among younger generations, including educating them about the products. The use of technology has been growing, and it’s the baby boomers who are most active.
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